stingkit / Product Hunt launch video
How to make a Product Hunt launch video
A Product Hunt launch video is a short clip in your launch's gallery that shows what the product does before anyone reads the description. With stingkit you type your tagline and features, add one or two screenshots, and export a 1080p MP4 in your browser in about ten minutes; then put it on YouTube and paste the link into the launch form.
What to show, in this order
- The product name and one-line promise in the first two seconds. People decide fast whether to keep watching.
- The product itself: a real screenshot of the screen that does the job, not the settings page. One per scene.
- Three to five features, each a short line you could read at thumbnail size ("Standups in 90 seconds", not "Powerful collaboration features").
- One real number if you have one (beta users, time saved). Leave it out if you don't; an invented one is easy to spot.
- The end card: name, URL and one action ("Try it free").
Which template
| Your situation | Template | Length |
|---|---|---|
| SaaS or web app with a good main screen | Showcase: screenshots in a browser or phone frame, feature callouts | 17 s |
| No screenshots yet, or a strong tagline | Kinetic: type-led, features one by one | 15 s |
| Several features of equal weight | Bento: feature cards snap into a grid | 15 s |
| You already have traction to show | Numbers: each stat counts up with its own chart | 14 s |
Step by step
- Open the editor. Paste your name, tagline and features from your landing page.
- Upload your logo (a transparent PNG or SVG looks best) and up to three screenshots at full resolution.
- Set your brand colours, or pick one of the eight palettes, and scrub through the preview. Shorten any feature that wraps to three lines.
- Export 16:9 for Product Hunt and X; tick 1:1 and 9:16 too if you'll post on LinkedIn and Reels the same day.
- Upload the 16:9 MP4 to YouTube, then paste the link in the video field of your Product Hunt launch.
Launch day checklist
- Post the same video natively on X and LinkedIn when the launch goes live; native video autoplays, a YouTube link doesn't. Formats: launch video for X, LinkedIn and Reels.
- Pin the X post and link it from your Product Hunt first comment.
- Free exports carry a small "made with getstingkit.com" corner mark. $19 removes it from this video in every format, with re-exports for 30 days if you fix a typo the night before.
Questions
How long should a Product Hunt video be?
Short. Visitors skim the gallery; 15 to 30 seconds that show the product early does more than a two-minute walkthrough. stingkit's templates run 10 to 17 seconds.
Can I upload an MP4 to Product Hunt directly?
Product Hunt's launch form has taken the video as a YouTube link rather than a file upload; check the form when you schedule, as it changes. Upload the 16:9 MP4 to YouTube (unlisted is fine) and paste the link.
Does the video need sound?
No. Most people watch muted. stingkit videos are silent and every scene carries its message in text; add music on YouTube if you want it.